Laurent David Vannucci
Our process
01.
Selection
The designer, Laurent David Vannucci, travel to find rare vintage denims and seclects them for their exceptionnal quality and their historty.
02.
Reconstruction
Each piece is redesigned, modernized and then carefully re-cut in our workshop in Tel Aviv, in order to provide optimal style and comfort from the first fitting.
03.
Dead Sea Treatment
It is in the Dead Sea, in the deepest place on the planet at -430m below sea level, that each piece of denim is treated in an eco-responsible way with abrasive salt crystals. The sunlight and the satt allow the deep indigo original colour to to fade into various tones of cobalt blue, green water, turquoise.
04.
All
Unique Creations
Our specific and natural technique makes each piece of Masada Jeans unique in the world. Created in the workshop in TEL AVIV, Masada Jeans are one of a kind and exist in 1 size only.
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