SECOND HAND DENIM
Each vintage jean is selected from hundreds for the quality of its DENIM fabric.

ECO FRIENDLY
Our specific eco-responsible washing technique saves more than 97.5% water compared to a classic first hand production.

NATURAL PRODUCT
In the Dead Sea, the deepest place on the planet at -430m below sea level, each piece of Masada jeans is treated in an eco-responsible way with abrasive salt crystals.
The mineral combined with the intense light brings to the deep indigo different shades of cobalt blue, water green ,turquoise.”

LOCAL PRODUCTION
It is in this magical place, where the high atmospheric pressure filters the UV rays that the jeans are then exposed for several hours to the powerful radiation of the sun.