PRIVACY POLICY

1. WHO WE ARE

This Privacy Policy describes how Masada Jeans collects, uses, and protects your personal data when you visit or make a purchase from our website masada.shughly.com or in our boutique in Tel Aviv.

Data Controller:
Masada Jeans
Tel Aviv, Israel
Email: [contact@masadajeans.com]

2. WHAT DATA WE COLLECT

We may collect the following categories of personal data:

• Identity and contact data: name, surname, email address, postal address, phone number.

• Order and payment data: products purchased, billing details, shipping details, payment information (via Stripe, PayPal or credit card providers).

• Account data: login details if you create an account.

• Marketing data: newsletter subscription, communication preferences, interactions with our marketing campaigns.

• Technical and browsing data: IP address, device, browser type, cookies, pages visited, shopping cart activity.

3. WHY WE USE YOUR DATA (LEGAL BASES & PURPOSES)

We process your personal data for the following purposes:

• Contract performance: processing and delivering your orders, handling returns, providing customer support.

• Legal obligations: invoicing, accounting, tax obligations.

• Consent: sending newsletters, marketing communications, use of non-essential cookies.

• Legitimate interest: improving our website and services, ensuring security, preventing fraud, developing new products.

4. WHO WE SHARE YOUR DATA WITH

We only share your personal data with trusted partners when necessary:

• E-commerce platform: Shopify (site hosting & order management).

• Payment providers: Stripe, PayPal, Isracard, or other credit card processors.

• Analytics & advertising: Google Analytics, Facebook/Instagram Ads, YouTube (cookies, performance tracking).

• Logistics partners: shipping carriers for order delivery.

• IT & marketing providers: tools used for newsletters, customer management, and website optimization.

5. INTERNATIONAL TRANSFERS

Some of our service providers (Shopify, Google, Facebook, Stripe) may transfer data outside the European Economic Area (EEA), for example to the United States.
In these cases, transfers are carried out with appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs).

6. HOW LONG WE KEEP YOUR DATA

• Orders & invoices: up to 7–10 years (legal requirement).

• Customer account data: as long as the account remains active.

• Newsletter/marketing data: until you unsubscribe or withdraw your consent.

• Cookies & browsing data: up to 13 months (see Cookie Policy).

7. YOUR RIGHTS

In accordance with the GDPR, you have the following rights:

• Right to access your data.

• Right to rectify inaccurate or incomplete data.

• Right to erase your data (“right to be forgotten”).

• Right to restrict processing.

• Right to object to processing (especially for marketing).

• Right to data portability.

• Right to withdraw your consent at any time.

To exercise your rights, please contact us at: [contact@masadajeans.com].

You also have the right to lodge a complaint with your local data protection authority (e.g. CNIL in France).

8. SECURITY OF YOUR DATA

We take technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These include encrypted connections (SSL), secure payment providers, and restricted access to personal data.

9. COOKIES

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use, the information we collect through cookies, how that information is used, and how you can control your cookie preferences.

For further information on how we use, store, and keep your personal data secure, please see our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website.

Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.

Your consent applies to the following domains: masada.shughly.com

Your current status: No consent given. Manage your consent.

WHO WE ARE (DATA CONTROLLER)

The data controller responsible for the processing of your personal data through the use of cookies on this website is:

Masada Jeans
Tel Aviv, Israel
Email: [contact@masadajeans.com]

If you have any questions regarding cookies or data protection, you can contact us at the above email address.

WHAT ARE COOKIES?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser.

Cookies help us:

• Ensure the website functions properly.

• Improve security.

• Provide a better user experience.

• Analyze what works and where improvements are needed.

Cookies cannot directly access personal sensitive data, but they may be used to recognize your device and browsing activity.

HOW DO WE USE COOKIES?

Like most online services, our website uses both first-party and third-party cookies.

• First-party cookies are necessary for the proper functioning of the website. They do not collect personally identifiable information.

• Third-party cookies help us understand website performance, analyze user interaction, provide secure services, personalize advertisements, and speed up future interactions.

Please note that the use of third-party cookies (such as Google Analytics, Facebook Pixel, or YouTube embeds) may involve the transfer of data outside the European Economic Area (EEA), for example to the United States. When this occurs, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place.

TYPES OF COOKIES WE USE

ESSENTIAL
Necessary for full website functionality. They maintain sessions, prevent security threats, and allow secure transactions.

STATISTICS
Track metrics such as visitor counts, pages visited, traffic sources. They help us analyze and improve performance.

MARKETING
Used to display personalized ads, measure campaign effectiveness, and may also be shared with advertising partners.

FUNCTIONAL
Enable additional features, such as video embedding or social media sharing.

PREFERENCES
Store your settings (e.g., language) for a more efficient browsing experience.

COOKIES USED ON OUR WEBSITE

(This list may be updated depending on the services actually implemented on the website.)

HOW CAN I CONTROL COOKIE PREFERENCES?

You can change your preferences at any time by clicking on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again, allowing you to update or withdraw your consent.

Please note that withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

In addition, most browsers provide options to block or delete cookies. To learn more, visit:

• www.wikipedia.org

• www.allaboutcookies.org

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Updates will be published on this page with a revised “last updated” date.