Sustainability
SECOND HAND DENIM
Each pair is selected from hundreds of vintage jeans, for the quality of it's DENIM fabric.
ECO FRIENDLY
Our unique eco-friendly washing technique conserves over 97.5% more water than traditional manufacturing method
NATURAL PRODUCT
The Dead Sea is the lowest point on Earth, lying at 430 meters below sea level. At Masada we treated each pair of jeans in an eco-responsible way with abrasive salt crystals present in the water of the Dead Sea.
LOCAL PRODUCTION
It is in this magical place, where the high atmospheric pressure filters the UV rays, that the jeans are exposed to the intense sun radiation for several hours. Minerals in the seawater interact with sunlight, revealing various shades of indigo, ranging from cobalt blue to turquoise, and aquamarine.