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SELECTION

"The designer, Laurent David Vannucci, is always on the lookout for the rarest jeans.He selects them for the exceptional quality of their fabric and their history"

RECONSTRUCTION

"Each piece is redesigned, modernized and then carefully re-cut in our workshop in Tel Aviv, in order to provide optimal style and comfort from the first fitting"

DEAD SEA TREATMENT

"It is in the Dead Sea, in the deepest place on the planet at -430m below sea level, that each piece of denim is treated in an eco-responsible way with abrasive salt crystals. The sunlight and the satt allow the deep indigo original colour to to fade into various tones of cobalt blue, green water, turquoise."